The finance of building a startup

WEEK 1

The Founder Is a Startup’s First Asset

How the founder shapes the financial reality of a startup. Why investors and advisors diagnose the founder before the business; the three dimensions that locate any founder — financial capital, domain experience, and goal orientation; the four resource profiles and eight archetypes; personality, risk perception, social capital, and founder identity as modifiers rather than stereotypes; how coaching priorities shift with stage and market; and two worked diagnoses that turn the matrix into a concrete plan.