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Week 1 · The Founder Archetype Matrix36 terms
- Affordable loss
- Committing only what one can afford to lose rather than projecting an expected return.
- Aspiring Founder
- Constrained + Novice resource profile: limited financial resources and limited domain experience. The highest-risk quadrant; most vulnerable to predatory schemes and bad advice.
- Bankrolled Builder
- Growth archetype (Capitalized + Novice): has funding but no domain expertise, and wants to scale. Coaching: hire domain experts, set validation milestones before scaling.
- Big Five (OCEAN)
- Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism; the personality layer of the diagnosis.
- Bootstrap Expert
- Constrained + Expert resource profile: deep domain experience but limited financial resources. The primary risk is financial, and the E-Myth gap is acute here.
- Bootstrapping
- Starting and growing a venture with modest personal funds rather than outside equity.
- Capitalized
- The high-financial-capital row of the resource matrix; founders able to self-fund and absorb losses.
- Career Changer
- Capitalized + Novice resource profile: financial resources from a successful career but limited experience in the new industry. Deceptively dangerous, because the financial cushion can mask poor decisions.
- Causation
- Reasoning from a fixed goal backward to the means required to reach it.
- Constrained
- The low-financial-capital row of the resource matrix; founders with limited financial resources who typically rely on bootstrapping.
- Domain experience
- Venture-relevant industry knowledge and the ability to execute the core work; the horizontal input to the matrix.
- E-Myth gap
- The gap between technical or domain skill and the separate skill of building and running a business (Gerber).
- Effectuation
- Sarasvathy's pattern in which expert founders start from available means and act within affordable loss.
- Entrepreneurial seizure
- Gerber's term for a technician impulsively starting a business around the work they do well.
- Expert
- The high-domain-experience column of the resource matrix; founders with deep venture-relevant knowledge and the ability to execute the core work.
- Financial capital
- A founder's personal wealth and ability to self-fund and absorb losses; the vertical input to the resource matrix.
- Founder identity
- Fauchart and Gruber's three founder motivations: Darwinian, Communitarian, and Missionary.
- Goal orientation
- Whether a founder prioritizes lifestyle or growth outcomes; the third dimension of the matrix.
- Growth orientation
- Prioritizing scale, valuation, and exit; success is revenue growth, market share, and team size.
- Hungry Expert
- Growth archetype (Constrained + Expert): knows the industry cold and wants to scale, but needs funding. Coaching: fundraising strategy in which domain expertise is the pitch; build investor materials.
- Independent Professional
- Lifestyle archetype (Constrained + Expert): a skilled professional going solo for autonomy. Coaching: price correctly, build business skills, plan cash flow.
- Lifestyle orientation
- Prioritizing autonomy, flexibility, and fulfilling work; success is income sufficiency plus balance.
- Moonshot Dreamer
- Growth archetype (Constrained + Novice): big ambitions but lacking resources and expertise. Coaching: honest assessment, build a track record, start small to prove the concept.
- Novice
- The low-domain-experience column of the resource matrix; founders with limited venture-relevant industry knowledge.
- Passion Project
- Lifestyle archetype (Capitalized + Novice): has money to pursue a dream but lacks industry knowledge. Coaching: slow them down, immerse before investing, set budget guardrails.
- Portfolio Professional
- Lifestyle archetype (Capitalized + Expert): left a successful career for self-directed, fulfilling work. Coaching: right-size the business, resist pressure to scale, design around life. Over-investing is the risk.
- Primed Disruptor
- Growth archetype (Capitalized + Expert): best positioned for a significant outcome, with capital, knowledge, and networks. Coaching: move fast, build the team, focus on competitive positioning.
- Primed Founder
- Capitalized + Expert resource profile: strong financial resources and deep domain experience. The best-resourced quadrant; primary risks are complacency, overconfidence, and opportunity cost.
- Resource matrix
- The matrix that maps financial capital (vertical) against domain experience (horizontal) to produce four resource profiles, which goal orientation then splits into eight archetypes.
- Rich vs. King
- Wasserman's tradeoff between optimizing for wealth (Rich) and retaining control (King); an overlay on goal orientation.
- Risk perception
- How much risk a person believes is present; biases or expertise can lower it, with different implications.
- Risk tolerance
- How much risk a person is willing to accept.
- Side Hustler
- Lifestyle archetype (Constrained + Novice): seeking income and flexibility but lacking resources and expertise. Coaching: reality-check, build skills first, keep the day job, validate before investing.
- Social capital
- The value a founder draws from their network; a modifier rather than a fourth axis.
- Structural hole
- A gap between two disconnected networks; bridging it yields information and referral advantages (Burt).
- Weak ties
- Acquaintances and distant contacts that often supply novel information (Granovetter).
Week 2 · Venture Economics Framework40 terms
- Adoption Friction
- The switching costs, procurement, training, integration, compliance, and internal politics that can block a superior product from being bought.
- Annual Contract Value (ACV)
- The annualized revenue from a single customer contract. ACV constrains which sales motion a business can afford.
- Beachhead Strategy
- Winning a narrow, high-pain segment decisively, then using it as a wedge into adjacent segments.
- Blue Ocean Strategy
- Creating uncontested market space through value innovation, pursuing differentiation and low cost together (Kim and Mauborgne, 2005).
- Burn Multiple
- Net burn divided by net new ARR (Sacks, 2020). Below 1x is exceptional; above 3x signals inefficient growth.
- Burn Rate
- Net monthly cash consumed. Gross burn is total spend; net burn is spend minus revenue.
- CAC Payback Period
- Months to recover acquisition cost through per-customer contribution. Under 12 months is strong; over 18 months is a cash-flow risk.
- Cash Conversion Cycle (startup)
- The time between spending to acquire a customer and recovering that cost through cumulative contribution margin.
- Churn
- The rate at which customers or revenue are lost. A few points of monthly churn can halve customer lifetime.
- Cohort Analysis
- Tracking the economics of customers grouped by acquisition period to reveal trends that blended averages hide.
- Competition-Based Pricing
- Setting price relative to competitors. Prone to price wars and does not reward differentiation.
- Contribution Margin (CM1)
- Revenue per unit minus all direct delivery costs (COGS, payment fees, onboarding, support). It tests whether the product itself is viable.
- Contribution Margin (CM2)
- CM1 minus variable sales and marketing cost per unit. It tests whether the go-to-market motion is viable.
- Cost-Plus Pricing
- Setting price as cost plus a target markup. Simple, but blind to willingness to pay.
- Crossing the Chasm
- Moore's observation that the gap between early adopters and the pragmatist early majority kills startups that cannot cross it.
- Customer Acquisition Cost (CAC)
- Fully loaded sales and marketing spend divided by new customers acquired in the period.
- Customer Lifetime Value (LTV)
- Average revenue per customer times gross margin times average lifespan (or divided by churn). The economic value of a customer.
- Default Alive / Default Dead
- Graham's test of whether current growth and burn reach profitability before cash runs out (alive) or not (dead).
- Evidence Ladder
- A seven-level scale of validation strength, from gut-feel assumption (Level 1) to profitable unit economics at modest scale (Level 7). Level 4, a paid pilot, is the first credible signal.
- Fatal Pinch
- Graham's trap of short runway, slow growth, and locked-in costs, where neither cutting nor spending fixes the problem in time.
- Gross Bookings / GMV
- The total transaction value flowing through a marketplace before the platform's take rate is applied.
- Gross Retention
- Revenue kept from existing customers, ignoring expansion. By definition it does not exceed 100%, and it exposes churn that NRR can mask.
- Jobs to Be Done
- Christensen's lens that customers hire a product to do a job. The job, not the product, is the unit of analysis.
- LTV:CAC Ratio
- Lifetime value divided by acquisition cost. About 3:1 is a common healthy benchmark; below 1:1 loses money; above 5:1 may signal underinvestment in growth.
- Minimum Viable Product (MVP)
- The smallest build that tests whether customers will pay for a solution.
- Net Revenue Retention (NRR)
- Revenue kept and expanded from existing customers over a period. Above 100% means the base grows without new customers; top SaaS reaches 120 to 140%.
- Network Effects
- Value that rises for each user as more users join. Direct effects are same-side; indirect effects are cross-side. Scale alone is not a network effect.
- Operating Leverage
- The degree to which a cost structure is fixed rather than variable. High operating leverage lets revenue scale faster than cost once fixed costs are covered.
- Porter's Five Forces
- A test of industry attractiveness through rivalry, new entrants, substitutes, and supplier and buyer power (Porter, 1979).
- Price Metric
- The unit a price is attached to (per seat, per transaction, per usage, percentage of value). The ideal metric scales with the value the customer receives.
- Problem-Solution Fit
- Confirmation that a real problem exists and the proposed solution is viable. It precedes Product-Market Fit.
- Product-Market Fit
- The state in which a specific market actively pulls a specific product, shown by organic referrals, low churn, deepening usage, and expansion revenue.
- Revenue Model
- The primary way a business captures value: Product, Services, Intellectual Property/Licensing, Marketplace/Commission, Advertising, or Financial Intermediation/Risk Transfer (many businesses combine several as hybrids).
- Runway
- Cash on hand divided by monthly net burn. Below 6 months is a crisis; 12 to 18 months is a healthy fundraising window.
- Take Rate
- A marketplace's commission expressed as a percentage of gross bookings. Revenue equals GMV times take rate.
- TAM / SAM / SOM
- Total Addressable Market (the full ceiling), Serviceable Addressable Market (what the model can serve), and Serviceable Obtainable Market (the realistic near-term share).
- Unit Economics
- The revenue and cost of a single unit or customer, used to test whether each transaction creates economic value.
- Validated Learning
- Ries's principle of testing the problem-solution hypothesis with a minimum viable product before committing significant capital.
- Value-Based Pricing
- Setting price from the economic value delivered to the customer rather than from cost or competitor prices.
- VRIO
- Barney's test of whether a resource yields sustained advantage: Valuable, Rare, costly to Imitate, and the firm Organized to capture it (Barney, 1995, evolving from the 1991 VRIN test).
Week 3 · Financial Statement Analysis39 terms
- Accrual accounting
- Records revenue when earned and expenses when incurred, regardless of cash timing. The GAAP basis startups mature into.
- Agent (ASC 606)
- An entity that arranges for another party to provide the good or service. Reports revenue net, its fee or commission only.
- ARPU
- Average revenue per user: revenue divided by active users, common in consumer subscription models.
- ARR / MRR
- Annual and monthly recurring revenue: the annualized or monthly run-rate of subscription revenue.
- Billings
- The amount invoiced to customers in a period. Indicates invoicing cadence.
- Bookings
- The total value of signed contracts in a period, regardless of billing or recognition. Indicates demand.
- Cap table
- The ledger of who owns what: every share class, option, warrant, SAFE, and note, on a fully diluted basis.
- Cash collections
- The cash actually received from customers in a period. Indicates whether the money is real.
- Cash-basis accounting
- Records revenue and expenses only when cash moves. Common in early startups; simple but blind to obligations and matching.
- Convertible note
- Debt that converts to equity at a future round, typically with a discount or cap; accrues interest and has a maturity date.
- Customer deposits
- Upfront cash collected to fund future delivery or production. Strengthens cash now but grows a balance-sheet liability.
- Data room
- The set of documents a startup provides in a fundraise or acquisition. Its completeness is itself a maturity signal.
- Deferred revenue
- Cash received before delivery, recorded as a liability until the obligation is met. A growing balance signals demand but also an obligation to deliver.
- Driver-based forecasting
- Tying every forecast line to an operational driver (for example, salespeople times quota) rather than extrapolating past trends.
- Earnout
- Additional purchase price paid only if the business hits agreed future performance targets.
- Escrow / holdback
- Funds set aside at closing that can be clawed back if representations prove false during a post-closing true-up.
- FCFE
- Free cash flow to equity: net income + D&A - CapEx - increase in net working capital + net borrowing. Cash available to equity after debt (Damodaran, 2012).
- FCFF
- Free cash flow to the firm: EBIT x (1 - tax) + D&A - CapEx - increase in net working capital. Cash to all capital providers, pre-debt (Damodaran, 2012).
- Gross vs. net revenue
- Whether the top line shows the full transaction amount (gross, principal) or only the retained fee (net, agent). Net income is the same either way; scale is not.
- Horizontal analysis
- Tracking each line item's change over time, period over period. Reveals trend and trajectory.
- Inventory turns
- How many times inventory is sold and replaced in a period. A hardware and product efficiency measure.
- Liquidation preference
- A preferred investor's right to a set return (for example, 1x) before common shareholders receive anything.
- Liquidation waterfall
- The order in which exit proceeds are paid out, given the rights attached to each instrument.
- Liquidity (match rate)
- In a marketplace, the share of demand successfully matched to supply. A core measure of marketplace health.
- Logo retention
- The percentage of customers (logos) retained over a period, independent of how much each spends.
- Net working capital
- Current assets minus current liabilities. An increase ties up cash (a use); a decrease releases cash (a source).
- P/E ratio
- Market price per share divided by earnings per share. A high P/E implies expectations of future growth.
- Participating vs. non-participating
- Participating preferred takes its preference and then shares the remainder; non-participating takes the preference or converts, whichever is greater.
- Peer analysis
- Benchmarking a company's metrics against comparable firms. For startups, use similar-stage peers, not incumbent-dominated averages.
- PEG ratio
- P/E divided by the earnings growth rate. Below 1.0 is a heuristic for potentially undervalued relative to growth.
- Preferred equity
- Equity with protective terms such as liquidation preference, stated dividends, conversion, anti-dilution, and governance rights.
- Principal (ASC 606)
- An entity that controls a good or service before transferring it to the customer. Reports revenue gross.
- Quality of earnings (QoE)
- A diligence analysis of whether reported earnings reflect sustainable, recurring operating performance.
- Recognized revenue
- The amount recognized under ASC 606 as the performance obligation is satisfied. Indicates delivery.
- SAFE
- Simple Agreement for Future Equity (Y Combinator, 2013): a deferred equity contract that converts at the next priced round, with no interest or maturity, and is not classified as debt.
- Terminal value
- The value of all cash flows beyond the explicit forecast. For startups it is usually the majority of value, and it is applied in Week 5 via the Gordon Growth Model (Gordon, 1962).
- Utilization rate
- In services, the share of a professional's available hours billed to clients. The primary services profit lever.
- Vertical analysis
- Expressing each statement line item as a percentage of a base, usually revenue. Reveals proportional structure.
- Working capital peg
- The normalized working capital level set in an acquisition agreement so neither party is helped or hurt by timing around closing.
Week 4 · Financial Forecasting30 terms
- Assumptions section
- A dedicated, labeled area holding every input, so one change flows through the whole model. A core modeling guideline.
- Bottom-up vs top-down
- Bottom-up builds revenue from specific activities (reps, units, price); top-down assumes a share of a market. Operating plans are bottom-up.
- Cash flow model
- The model that shows whether the business survives. Revenue is not cash; a company can be profitable on paper and still run out of money.
- Compound Annual Growth Rate (CAGR)
- The constant annual rate that links a beginning and ending value over n years: (Ending / Beginning) to the 1/n power, minus 1.
- Financing need
- Cumulative net burn to the target milestone + minimum cash − cash on hand. The amount a pre-profit company needs to raise.
- Forecast
- A structured hypothesis about what could happen and a framework for responding when reality diverges, not a point prediction.
- Fully loaded cost
- Salary plus benefits, payroll taxes, equipment, and recruiting. A common multiplier is 1.25 to 1.4 times base salary.
- Gross burn
- Total monthly cash outflows across payroll, rent, hosting, marketing, and everything else.
- Gross margin
- (Revenue − COGS) / Revenue. The share of each revenue dollar available to fund operations, sales, and growth.
- Linear vs compound growth
- Linear adds a fixed amount each period; compound applies a fixed rate, so early absolute gains are small and later years accelerate on a larger base.
- Logo churn
- The percentage of customers who cancel in a period, counting customers regardless of their contract size.
- MARCS framework
- A practitioner forecasting loop: Measurable (clean data), Aspirational (build the baseline), Realistic (stress test), Controllable (isolate drivers), Sequenced (layer strategy and track).
- Minimum cash balance
- The floor below which the company generally cannot operate safely, often 3 to 4 months of gross burn.
- Net burn
- Monthly cash outflows minus monthly cash inflows. It determines how fast capital is consumed.
- Next Twelve Months (NTM)
- The forward 12 months based on forecast or consensus estimates. It depends heavily on management assumptions.
- Permanent variance
- The result did not happen or the assumption was wrong. Update the model to the new reality immediately.
- Pipeline conversion
- The share of qualified opportunities that close. Working back from a target sets the opportunities, and thus the marketing and SDR need.
- Required opportunities
- Revenue target / (average deal size × pipeline conversion rate). The pipeline the team needs to generate to hit plan.
- Revenue churn
- The percentage of MRR lost from cancellations and downgrades. It can differ from logo churn when customers have different values.
- Rolling forecast
- A forecast that continuously covers a fixed forward window, dropping the completed period and adding a new one, so assumptions stay fresh.
- Run-rate revenue
- The most recent month or quarter annualized. Current but prone to overstating when a spike or seasonality is present.
- Sales cycle
- The average days from first contact to closed deal. Ignoring the lag front-loads revenue relative to reality.
- Sales team headcount model
- A revenue model driven by productive reps: headcount by hire date, productivity after a ramp, times units per productive rep.
- Scenario analysis
- Changing many variables at once to build distinct futures: bull (best), base (most likely), and bear (worst).
- Sensitivity analysis
- Moving one variable to measure its impact and find single points of failure. It reveals which assumption matters most.
- Static budget
- A fixed annual plan set once and measured against all year, which grows stale as reality diverges.
- Time to productivity (ramp)
- The delay before a new hire is fully effective, typically 60 to 90 days for sales reps. Cost lands on the start date; revenue lags.
- Timing variance
- The result happened in a different period than planned. Revise the timing assumption, not the strategy.
- Trailing Twelve Months (TTM)
- The most recent 12 consecutive months of a metric: last full fiscal year + current YTD − prior-year same YTD. Also called LTM.
- Variance analysis (FvA)
- Forecast versus actuals: Variance = actual − forecast, then classify each variance to decide the response.
Week 5 · Valuation Methods44 terms
- Adjusted net asset method
- Restates all assets and liabilities to fair market value; equity equals adjusted assets minus adjusted liabilities.
- Adjusted Present Value (APV)
- Myers (1974): value the firm unlevered, then add the present value of the tax shield. Avoids WACC and its circularity.
- After-tax cost of debt
- The stated interest rate times (1 − tax rate). The interest tax shield lowers the true cost.
- Anti-dilution
- Protection in a down round. Full-ratchet reprices the whole prior round; weighted-average adjusts proportionally.
- Beta
- Sensitivity to market movements. For private firms, use unlevered betas of comparable public firms, then re-lever.
- CAPM
- Capital Asset Pricing Model (Sharpe, 1964; Lintner, 1965): cost of equity = risk-free rate + beta × equity risk premium.
- Circularity problem
- WACC needs the market value of equity, which the DCF is solving for. Resolved by iteration, a target structure, or APV.
- Control premium
- The extra a buyer pays for control of strategy and operations, embedded in precedent transactions.
- Cost approach
- Values a business at the cost to reproduce or replace its net assets. A floor for operating companies.
- Cost of equity
- The return equity investors require. Estimated with CAPM or a multi-factor model.
- Discounted cash flow (DCF)
- Projects free cash flows, discounts them at a risk-adjusted rate, and sums them to a present value.
- Enterprise value
- The value of the whole firm, debt and equity. FCFF discounted at WACC yields it.
- Equity risk premium (ERP)
- The excess return investors demand over the risk-free rate. Damodaran's implied ERP was 4.23% as of January 2026.
- Equity value
- The value to shareholders. Enterprise value minus net debt, or FCFE discounted at the cost of equity.
- EV / EBITDA
- Enterprise value over EBITDA. The workhorse multiple for profitable firms; neutralizes capital structure and tax.
- EV / Revenue
- Enterprise value over revenue. Preferred for high-growth, not-yet-profitable firms.
- Exit multiple method
- Estimates terminal value by applying a market multiple (EBITDA or revenue) to the final-year metric.
- Fama-French three-factor model
- Fama and French (1993) added a size factor (SMB) and value factor (HML) to CAPM's market factor, improving explanatory power.
- Football field chart
- A horizontal bar chart of the value range from each method. The negotiated price usually sits in the overlap zone.
- Gordon Growth Model
- Gordon (1962): terminal value = FCF_n × (1 + g) / (WACC − g), treating cash flows as a growing perpetuity. Requires g < WACC.
- Income approach
- Values a business as the present value of expected future cash flows. DCF and the VC method are the primary tools.
- Internal rate of return (IRR)
- The discount rate that sets NPV to zero. Intuitive, but assumes interim cash reinvests at the IRR.
- Liquidation value
- What assets fetch in a quick, distressed sale, often 50 to 70% of fair value for tangibles, near zero for intangibles.
- Market approach
- Values a business by reference to what similar firms sell for, via trading comps or precedent transactions.
- Modified IRR (MIRR)
- Compounds inflows at a reinvestment rate and discounts outflows at a finance rate, giving one unique, realistic return.
- Multiple-IRR problem
- When cash flows change sign more than once, the IRR equation can have several valid solutions.
- Net debt
- Total debt minus cash. Subtracted from enterprise value to reach equity value.
- NOPAT
- Net operating profit after tax: EBIT × (1 − tax rate). Strips out interest, since FCFF is pre-financing.
- Option pool
- Shares reserved for employees, often 10 to 20%, frequently created pre-money and diluting existing holders.
- Perpetuity growth rate (g)
- The forever growth rate in the Gordon model, near long-run nominal GDP, 2 to 3%. Above 4% is indefensible.
- Post-money valuation
- Terminal value divided by (1 + target return) to the n. Company value including the new investment.
- Pre-money valuation
- Post-money minus the investment amount. Company value before the new money.
- Precedent transactions
- Multiples paid in completed acquisitions. Include a control premium of roughly 20 to 40%.
- Pro-rata rights
- The right to invest in future rounds to maintain ownership, improving the retention ratio at the cost of more capital.
- Probability-weighted valuation
- Assigns probabilities to multiple scenario values and takes the expected value, including a failure scenario at zero.
- Retention ratio
- The fraction of ownership expected to survive future dilution. Required current ownership = final ownership / retention ratio.
- Risk-free rate
- The yield on a government bond matching the cash-flow horizon, often the 10-year Treasury.
- Size premium
- The extra return small firms have historically earned. Add roughly 2 to 6% for a small private company.
- Stage-adjusted discount rate
- A different rate for each year, reflecting that risk resolves as milestones are reached (Bhagat, 2014).
- Target return
- The VC's required annual return, which embeds portfolio failure probability. Used instead of WACC.
- Trading comparables
- Valuation multiples of similar public companies. Price minority stakes; exclude the control premium.
- Triangulation
- Computing value by several methods and presenting a range. Tight convergence signals confidence; wide divergence signals a wrong assumption.
- VC method
- Sahlman (1987): work backward from a target exit value at the investor's required return to derive today's price.
- WACC
- Weighted average cost of capital: (E/V) × cost of equity + (D/V) × cost of debt × (1 − tax rate).
Week 6 · Cap Tables & Dilution31 terms
- 83(b) election
- A filing within 30 days of a restricted-stock grant electing to be taxed at grant, so later appreciation is capital gain.
- Authorized shares
- The maximum number of shares a corporation may issue under its charter. A ceiling, not ownership, until issued.
- Broad-based weighted average
- The market-standard, most founder-friendly antidilution, adjusting the conversion price by the size of the down round relative to total capitalization.
- Capped participating preferred
- Participating up to a cap, typically 2 to 4x, above which the investor converts to common instead.
- Cliff
- An initial period, usually one year, before any vesting occurs.
- Common stock
- The simplest equity security, held by founders and employees, last in the liquidation stack.
- Conversion discount
- A percentage reduction to the priced-round share price at which a note or SAFE converts, rewarding early risk.
- Conversion point
- The exit value at which nonparticipating preferred converts to common: preference divided by ownership percentage.
- Convertible preferred
- The dominant venture instrument, which lets investors allocate cash flow, voting, board, and liquidation rights separately.
- Dilution
- The reduction in an existing holder's ownership percentage when new shares are issued.
- Double-trigger acceleration
- Vesting that completes only on both an acquisition and a termination without cause.
- Down round
- A financing priced below the prior round's price per share.
- Drag-along rights
- A term requiring shareholders to vote for an approved sale, preventing a minority from blocking an exit.
- Early exercise
- Exercising unvested options early, which, with an 83(b) election, starts the capital-gains holding period immediately.
- Full ratchet
- The harshest antidilution, resetting the conversion price to the new low price regardless of the round's size.
- Fully diluted shares
- Issued shares plus all options, the unallocated pool, warrants, and convertibles counted as-converted. The denominator for share price.
- Issued and outstanding shares
- Shares actually issued to holders. Only these represent ownership and appear on the cap table.
- Liquidation preference overhang
- When discounted or capped shares carry the full-price preference, giving an effective preference above the intended 1x.
- Liquidation stack
- The order of payment in a liquidation: secured debt, unsecured debt, senior preferred, junior preferred, then common.
- Nonparticipating preferred
- The investor takes the greater of its preference or its as-converted share, not both. Most founder-friendly.
- Participating preferred
- The investor takes its preference and then shares pro rata in the remainder. Least founder-friendly.
- Pay-to-play
- A term requiring existing investors to join a down round or lose preferred status, often converting to common.
- Post-money option pool
- A pool added after the investment and shared pro rata, so all holders bear its dilution.
- Post-money SAFE
- The 2018 Y Combinator standard whose cap fixes each investor's ownership at signing, placing inter-SAFE dilution on founders.
- Pre-money option pool
- A pool carved out of the pre-money valuation, so the founders alone bear its dilution.
- Protective provisions
- Investor veto rights over defined major decisions, such as a sale, new stock issuance, or dividends.
- QSBS
- Qualified Small Business Stock under Section 1202. For stock acquired after July 4, 2025, gains phase in at 50% (three years), 75% (four), and 100% (five).
- Share price
- Equity value divided by fully diluted shares.
- Single-trigger acceleration
- Vesting that completes on an acquisition alone.
- Valuation cap
- The maximum valuation at which a note or SAFE converts, protecting early investors if the priced round is high.
- Vesting
- Earning equity over time, commonly three to four years with a one-year cliff, to prevent dead equity.
Week 7 · VC Fund Economics37 terms
- American waterfall
- A deal-by-deal waterfall in which the GP can earn carry as each investment exits, before the whole fund's capital is returned. GP-friendly.
- ASC 820
- The fair-value measurement standard governing how funds value illiquid private portfolio companies.
- Capital call
- A request from the fund to LPs to wire a portion of their commitment, typically with 10 to 14 days notice, as investments are made.
- Carried interest (carry)
- The GP's share of investment profit, typically 20%, paid through the distribution waterfall after capital is returned.
- Clawback
- A provision requiring the GP to return excess carry if early distributions overpaid it relative to the fund's final performance.
- Committed capital
- The total capital LPs have promised to the fund. The usual basis for the management fee during the investment period.
- Conviction investing
- A strategy of fewer, larger investments with higher ownership and deeper engagement per company.
- Distribution waterfall
- The tiered rules for splitting distributions between LPs and the GP: return of capital, preferred return, GP catch-up, then the carry split.
- DPI
- Distributions to paid-in. Cash actually returned to LPs per dollar contributed. The realized multiple.
- Dry powder
- Committed capital that has not yet been called or invested.
- European waterfall
- A whole-fund waterfall in which the GP earns carry only after all fund capital, plus any preferred return, is returned. LP-friendly.
- Fund (limited partnership)
- The legal entity that holds LP commitments and makes the investments. Example: a named fund such as Fund XVI, L.P.
- Fund of funds
- A fund that invests in other VC or PE funds rather than directly in companies, providing diversification and access.
- General partner (GP)
- The entity that manages the fund, makes investment decisions, carries unlimited liability, and receives the carried interest.
- GP catch-up
- A waterfall tier in which the GP receives most or all distributions until it holds its full carry percentage of the profit distributed.
- GP commit
- The general partners' own capital invested in the fund, typically 1 to 5%, as an alignment mechanism.
- Harvest period
- The later years, often years 6 to 10 and beyond, when the fund stops new investing and seeks exits.
- ILPA
- The Institutional Limited Partners Association, whose reporting templates have become a de facto standard for LP reporting.
- Investment period
- The early years, often years 1 to 5, when the fund deploys capital into new investments.
- J-curve
- The path of cumulative net cash to LPs, which dips negative as capital is called and fees are paid, then rises as exits occur.
- Leveraged buyout
- A private equity acquisition of a controlling stake in a mature company financed largely with debt.
- Limited partner (LP)
- An investor who commits capital to a fund, such as a pension, endowment, fund of funds, or family office. Liability is limited to the commitment.
- Management company
- The operating business that employs the team and receives the management fee. Legally separate from the GP entity.
- Management fee
- An annual fee, commonly about 2%, charged on committed capital and later on invested capital, to fund the management company's operations.
- MOIC
- Multiple on invested capital. A gross multiple of value created on an investment, before fund-level fees and timing.
- Paid-in capital
- The portion of committed capital that has actually been called and contributed. Also called called capital.
- Performance persistence
- The tendency of a GP's fund returns to correlate across successive funds, documented more strongly for VC than buyout.
- Power law
- A distribution with a long right tail, where a few outliers account for most of the total. Describes VC returns.
- Preferred return (hurdle)
- A minimum return, often about 8%, that LPs receive before the GP earns carry. Common in buyout, far less common in VC.
- Reserves
- Capital, often 40 to 60% of the fund, set aside for follow-on investments to protect ownership in the best companies.
- RVPI
- Residual value to paid-in. The remaining portfolio value per dollar contributed. The unrealized multiple.
- Secondary market
- A market for buying and selling existing LP fund interests, often at a discount to net asset value.
- Section 1061
- A Tax Cuts and Jobs Act provision requiring a three-year holding period for carried interest to receive long-term capital gains treatment.
- Spray and pray
- A strategy of many small investments with lower ownership, maximizing the chance of catching an outlier.
- TVPI
- Total value to paid-in. The sum of realized and unrealized value per dollar contributed. Equals DPI plus RVPI.
- Vintage year
- The year a fund begins investing, used to compare funds raised in the same market environment.
- Zombie fund
- A fund that lingers in its harvest period collecting reduced fees when the GP cannot raise a successor fund.
Week 8 · Capital Structure28 terms
- Acceleration
- A lender's right, on a covenant breach or default, to demand immediate repayment of the outstanding principal.
- Adverse selection
- The market's inference that a firm issuing equity may be overvalued, which pushes the price down and makes equity costly.
- Agency costs
- Costs from conflicts of interest between managers, shareholders, and lenders (Jensen and Meckling, 1976).
- Asset substitution
- An agency cost of debt in which levered shareholders favor risky projects whose upside is theirs and downside falls on lenders.
- Capital stack
- The full set of a firm's financing claims, from senior secured debt down to common equity.
- Capital structure
- The mix of debt, equity, and hybrid securities a firm uses to finance its assets.
- Cost of capital
- The return a firm needs to earn on its assets to satisfy its investors, expressed as a rate.
- Cost of debt
- The interest rate a lender charges. Its after-tax value reflects the interest tax shield for a profitable firm.
- Covenant
- A condition in a loan agreement, such as a minimum cash balance or growth milestone, whose breach can trigger acceleration.
- Financial distress costs
- The costs that rise with leverage: lost customers, fire-sale asset values, and legal and bankruptcy expenses.
- Financial leverage
- The use of debt in the capital structure, which magnifies both returns and risk to equity.
- Free cash flow discipline
- Jensen's (1986) argument that required debt payments force out excess cash and curb wasteful managerial spending.
- Hybrid instrument
- A security that blends debt and equity features, such as a convertible note or a SAFE, that converts to equity later.
- Information asymmetry
- The gap between what managers know and what investors know, which drives the pecking order and adverse selection.
- Interest tax shield
- The value created because interest is tax-deductible. Under MM 1963, it adds Tc times the debt to firm value.
- Levered value
- The value of a firm with debt. Under MM 1963, unlevered value plus the interest tax shield.
- MM Proposition I
- In perfect markets with no taxes or frictions, firm value is independent of the financing mix (Modigliani and Miller, 1958).
- MM Proposition II
- The cost of equity rises linearly with the debt-to-equity ratio, offsetting the use of cheaper debt so WACC is unchanged without taxes.
- Net operating loss (NOL)
- A tax loss that can be carried forward to offset future taxable income, the deferred value of a startup's early losses.
- Pecking order theory
- Under information asymmetry, firms prefer internal funds, then debt, then equity (Myers and Majluf, 1984).
- Personal guarantee
- A founder's personal promise to repay company debt, which turns much new-firm bank debt into a levered claim on the founder.
- Revenue-based financing
- Capital repaid as a share of revenue, available once a firm has recurring revenue to share.
- Section 382
- A tax provision that limits the use of NOLs after an ownership change exceeding 50%, which venture rounds frequently trigger.
- Signaling
- The idea (Ross, 1977) that taking on fixed debt payments signals management's confidence in the firm's cash flows.
- Tradeoff theory
- Optimal leverage balances the marginal interest tax shield against the marginal cost of financial distress, giving an interior optimum.
- Unlevered value
- The value of a firm financed entirely with equity, before any tax shield from debt.
- Venture debt
- A term loan for venture-backed firms, commonly 25 to 35% of the last round at 8 to 15% interest with warrants, used to extend runway.
- Warrant
- A right to buy shares at a set price, attached to venture debt as additional lender compensation, causing modest dilution.
Week 9 · Pitch Deck Mastery7 terms
- Founder-market fit
- Evidence that a specific founding team is unusually well suited to this specific problem and market.
- Milestone-based ask
- An ask that ties the amount raised to the runway it buys and the specific proof point it will reach before the next round.
- North-star metric
- The single metric that best captures the core value a product delivers to customers.
- Read-alone test
- The standard that a deck should be fully legible when forwarded and read without a founder present to narrate it.
- Traction
- Demonstrated progress to date (users, revenue, growth, retention), best read against the timeframe in which it was achieved.
- Unit economics
- The profit or loss on a single customer or unit, captured by CAC, LTV, and payback. The core test of whether growth creates value.
- Vanity metric
- A number that looks impressive but does not reflect real, durable engagement or value (for example, raw signups).