Skip to main content

What is Product-Market Fit?

The state in which a specific market actively pulls a specific product, shown by organic referrals, low churn, deepening usage, and expansion revenue.

Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.

Related terms

From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.