What is Evidence Ladder?
A seven-level scale of validation strength, from gut-feel assumption (Level 1) to profitable unit economics at modest scale (Level 7). Level 4, a paid pilot, is the first credible signal.
Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.