What is CAC Payback Period?
Months to recover acquisition cost through per-customer contribution. Under 12 months is strong; over 18 months is a cash-flow risk.
Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.