What is TAM / SAM / SOM?
Total Addressable Market (the full ceiling), Serviceable Addressable Market (what the model can serve), and Serviceable Obtainable Market (the realistic near-term share).
Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.