What is psychographics?
Segmentation based on lifestyle, values, attitudes, and spending behavior rather than demographics alone, a sophisticated, statistically intensive method that can sharpen the customer profile alongside observable evidence.
Where you will use it: this term comes up in the Real Estate Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Real Estate Finance course by Devon Coombs, CPA, MBA.