What is market-defining story?
A short narrative that defines a property’s market (product, customer, demand sources, competition, and why the customer would choose it), written before data is gathered, to filter relevant evidence from noise.
Where you will use it: this term comes up in the Real Estate Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Real Estate Finance course by Devon Coombs, CPA, MBA.