What is MARCS framework?
A practitioner forecasting loop: Measurable (clean data), Aspirational (build the baseline), Realistic (stress test), Controllable (isolate drivers), Sequenced (layer strategy and track).
Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.