What is Bottom-up vs top-down?
Bottom-up builds revenue from specific activities (reps, units, price); top-down assumes a share of a market. Operating plans are bottom-up.
Where you will use it: this term comes up in the Entrepreneurial Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Entrepreneurial Finance course by Devon Coombs, CPA, MBA.