What is Gross Potential Rent?
The theoretical maximum revenue a property would produce if every unit were leased at market rent for the full year with zero vacancy and zero collection loss. Also called Gross Scheduled Income, Gross Potential Revenue, Potential Gross Income, or Gross Revenue. The starting point of every income model.
Where you will use it: this term comes up in the Real Estate Finance course, and the full course glossary collects every term in one place.
Related terms
From the free Real Estate Finance course by Devon Coombs, CPA, MBA.