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AppendixApplied AI for Finance and Accounting

Appendix: Financial Due Diligence (Quality of Earnings)

An optional appendix on the deal-side model. What a quality-of-earnings review is and why reported EBITDA is rarely the number a buyer pays a multiple on; normalizing earnings through supported add-backs (owner compensation, one-time items, run-rate adjustments, related-party normalization); the net-working-capital peg and debt-like items; and where AI helps build the bridge while judgment owns each adjustment.

Estimated time

120 min

Reading steps

6

Practice questions

16

Interactive tools

5

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Learning Objectives

By the end of this chapter you should be able to:

  • 1Define what a "buyer-defensible" adjusted (normalized) EBITDA means, and why supporting each add-back and footing the bridge come before any diligence narrative.
  • 2Design the quality-of-earnings workflow with the deterministic split: the bridge arithmetic from reported to adjusted EBITDA and the 12-month working-capital average sit in a template, and the model labels and narrates only.
  • 3Assemble the minimal folder (reported EBITDA, the candidate adjustment schedule, and twelve months of net working capital) and build the EBITDA bridge and the net-working-capital peg from it.
  • 4Run the red-lines check for diligence data, which is highly confidential target financial information, and keep an AI-assisted quality-of-earnings review inside the normal deal-team sign-off.
  • 5Validate the bridge by confirming it foots (reported EBITDA plus net adjustments equals adjusted EBITDA), tracing each add-back to its support, and confirming the peg's stated basis.
  • 6Recognize the failure modes of an AI-built quality-of-earnings analysis (an unsupported add-back, a one-time versus run-rate mislabel, an over-normalized figure, and a peg distorted by seasonality) and correct them.
  • 7Frame the diligence findings so they lead with adjusted EBITDA and the working-capital peg, flag the debt-like items, and surface the open questions a buyer would raise.
  • 8Recap quality-of-earnings analysis in buy-side M&A diligence and its established best practices, including normalized EBITDA, the categories of add-backs, the net-working-capital peg, and debt-like items, noting these are standard buy-side diligence practice published by the AICPA and the major accounting and advisory firms rather than a single authoritative standard.

Part One: Quality of Earnings: The Number a Buyer Actually Pays For. Section 1 of 6.

Part One · Quality of Earnings: The Number a Buyer Actually Pays For

Quality of Earnings: The Number a Buyer Actually Pays For

Section 1 / 6

Part One

Quality of Earnings: The Number a Buyer Actually Pays For

Before any tool touches the data, this part recaps the work itself: what a buy-side quality-of-earnings review is for, why reported EBITDA is rarely the figure a buyer pays a multiple on, the categories of add-backs that bridge to a normalized number, and the two deal terms that ride alongside it, the net-working-capital peg and debt-like items. Only at the end does it note why this task suits AI assistance.

Why buy-side diligence looks past the reported number

1 min read

You are supporting a buy-side quality-of-earnings review of a mid-market target. A financial buyer has agreed a price expressed as a multiple of earnings, and the earnings measure in play is usually EBITDA, earnings before interest, taxes, depreciation, and amortization. The question diligence exists to answer is deceptively simple: is the EBITDA on the target's books the earnings a new owner would actually inherit, or is it flattered by items that belong to the current owner, to a single unusual year, or to a related party?

Quality of earnings, often shortened to QoE, is the standard buy-side response to that question. It is well-established practice across M&A rather than a single codified standard, and the AICPA and the major accounting and advisory firms publish guidance and thought leadership on it. The review restates reported earnings toward a sustainable, ownership-neutral run-rate and documents the support behind each restatement. The output is not a valuation; it is the defensible earnings base a valuation is then built on, plus a list of the questions the numbers raise.

Normalized EBITDA and the categories of add-backs

1 min read

Adjusted (normalized) EBITDA is reported EBITDA plus or minus a schedule of adjustments, each intended to move the number closer to sustainable earnings. The adjustments, commonly called add-backs even when some reduce the figure, tend to fall into recognizable categories:

  • Owner compensation above (or below) market. A founder who pays themselves well above a market salary for the role depresses reported earnings; normalizing to a market rate adds the excess back. The reverse happens when an owner takes little or no salary.
  • One-time items. A litigation settlement, a failed system implementation, or non-recurring professional fees inflate expenses in a single period. If the item is genuinely non-recurring, it is added back so it does not drag the run-rate a buyer inherits.
  • Run-rate adjustments. A price increase or a headcount change that took effect partway through the year is annualized so the figure reflects a full year at the new level, in either direction.
  • Related-party normalization. Rent paid to a building owned by the seller, or a management fee charged by an affiliate, may sit above or below a market rate. Normalizing it to market removes a benefit or burden that will not travel with the business.

The discipline in each category is the same. An add-back is only as good as its support, and a buyer tends to challenge each one, because each dollar added to EBITDA is multiplied into the price.

The net-working-capital peg and debt-like items

1 min read

Two deal terms ride alongside the earnings number. The first is the net-working-capital peg. A business needs a normal level of working capital (receivables plus inventory less payables, broadly) to run day to day, and the buyer expects to receive the target with roughly that level in place. The peg is a target working-capital level set in the purchase agreement, frequently a trailing average such as the last twelve months, because a single month-end can be unrepresentative. At close, actual working capital is compared to the peg, and a true-up adjusts the price: deliver less than the peg and the price is reduced, deliver more and it rises. The true-up mechanism is a standard term in private-company purchase agreements.

The second is debt-like items: obligations that behave like debt even when they are not labeled as such, for example accrued but unpaid bonuses, deferred revenue the buyer will have to service, unfunded liabilities, or deferred capital spending. These sit outside EBITDA but reduce the equity value a buyer will pay, so diligence flags them separately in the bridge from enterprise value to equity value. Missing one is a classic way a buyer overpays.

Buyer-defensible is the standard, and why this suits AI

1 min read1 knowledge check

Define the finish line before any tool touches the data. A buyer-defensible quality-of-earnings analysis has four properties. The bridge foots, so reported EBITDA plus the net adjustments equals adjusted EBITDA to the dollar. Each add-back is supported, so there is a documented basis a buyer could test rather than an assertion. Each adjustment is correctly labeled one-time or run-rate, so the reader can judge what persists. And the number is ownership-neutral, restating away benefits and burdens specific to the current owner rather than padding the figure to lift the price.

Here is why the task suits AI assistance. Once the adjustment schedule exists, much of the remaining work is mechanical and linguistic: totaling the bridge, averaging twelve months of working capital, labeling each item, and drafting a clear support note in a diligence voice. The judgment, whether an add-back is defensible, whether a cost is truly non-recurring, and what the numbers imply, is where the analyst adds value. That split, deterministic arithmetic on one side and judgment plus narrative on the other, is what the rest of this appendix is built around.

Check Your Understanding

1

Knowledge Check 1

Normalized EBITDA

A target reports EBITDA of $4,200,000. Diligence identifies three supported adjustments: add back $350,000 of above-market owner compensation, add back $180,000 of one-time legal settlement costs, and deduct $90,000 to normalize related-party rent that was charged below a market rate. What is the adjusted (normalized) EBITDA?

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